THE EFFECT OF FANCY BRAND NAMES ON CONSUMERS' DECISION-MAKING - koreascholar

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THE EFFECT OF FANCY BRAND NAMES ON CONSUMERS' DECISION-MAKING

Tingxuan Lu, Joyce Zhou, Jun Yu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372419

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.63-64

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

fancy name naming consumer behavior decision-making emotional branding

목차

Introduction
Theoretical Support
Research Design
Result and Conclusion

저자

Tingxuan Lu(Emporia State University, USA)
Joyce Zhou(Emporia State University, USA)
Jun Yu(Emporia State University, USA)

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