THE INFLUENCE OF PERSONAL FACTORS ON INCONSPICUOUS CONSUMPTION: MEDIATING EFFECT OF NEED-FOR-UNIQUENESS - koreascholar

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THE INFLUENCE OF PERSONAL FACTORS ON INCONSPICUOUS CONSUMPTION: MEDIATING EFFECT OF NEED-FOR-UNIQUENESS

Min-Young Lee, Dong Mo Koo, Joonheui Bae

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URLhttps://db.koreascholar.com/Article/Detail/372420

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.65-5

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury consumption inconspicuousness need-for-uniqueness social exclusion self-concept

저자

Min-Young Lee(Kyungpook National University, Republic of Korea)
Dong Mo Koo(Kyungpook National University, Republic of Korea)
Joonheui Bae(Kyungpook National University, Republic of Korea)

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