EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS - koreascholar

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EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Mijeong Noh, Kim K. P. Johnson

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372422

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.72

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustainability efforts customer-brand identification brand attitude and loyalty gender difference

저자

Mijeong Noh(Ohio University, U.S.A) corresponding author
Kim K. P. Johnson(University of Minnesota, U.S.A.)

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