DOES FASHIONIZATION IMPEDE LUXURY BRANDS’ CSR IMAGE? - koreascholar

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DOES FASHIONIZATION IMPEDE LUXURY BRANDS’ CSR IMAGE?

Béatrice Parguel, Thierry Delecolle, Aïda Mimouni Chaabane

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372424

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.79-81

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

fashionization luxury brand corporate social responsibility scarcity ephemerality

목차

ABSTRACT
REFERENCES

저자

Béatrice Parguel(PSL Research University - University of Paris-Dauphine, France)
Thierry Delecolle(ISC Paris Business School, France)
Aïda Mimouni Chaabane(Université Cergy-Pontoise, France)

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