TO BURN OR NOT TO BURN: A CASE STUDY OF LOUIS VUITTON AND ITS DEADSTOCK DILEMMA - koreascholar

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TO BURN OR NOT TO BURN: A CASE STUDY OF LOUIS VUITTON AND ITS DEADSTOCK DILEMMA

David A. Wernick

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372429

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.134

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury goods sustainability stakeholder intellectual property brand management

저자

David A. Wernick(Florida International University, USA)

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