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DIGITAL PLATFORMS AND SOCIAL MEDIA IN FASHION RENTAL BUSINESS MODELS

Elisa Arrigo
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  • URLhttps://db.koreascholar.com/Article/Detail/372437
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.178-180
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
digital strategyfashion rental modelssharing economyfashion retailingfashion industry
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ABSTRACT
 Introduction
 Theoretical Development
 Research Design
 Results and Conclusion
 References
저자
  • Elisa Arrigo(University of Milano-Bicocca, Italy)
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