THE EFFECTS OF PRODUCT TYPE AND WEBTOON ATTITUDE IN WEBTOON PRODUCT PLACEMENT: THE MODERATING EFFECT OF PRODUCT PLACEMENT TYPE - koreascholar

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THE EFFECTS OF PRODUCT TYPE AND WEBTOON ATTITUDE IN WEBTOON PRODUCT PLACEMENT: THE MODERATING EFFECT OF PRODUCT PLACEMENT TYPE

Sojung Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372455

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.187

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

webtoonwebtoon advertisingproduct placementproduct typePPL type

저자

Sojung Kim(Kyungpook National University, Republic of Korea)

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