THE EFFECTS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CONSUMER LOYALTY AND PERCEPTION OF FIRM: MODERATING EFFECTS OF CSR ORIENTATION AND CONGRUENCE - koreascholar

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THE EFFECTS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CONSUMER LOYALTY AND PERCEPTION OF FIRM: MODERATING EFFECTS OF CSR ORIENTATION AND CONGRUENCE

Hyeon-Sook Shim, Sang-Lin Han

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372457

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.192-194

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

corporate social responsibility consumer well-being economic legal and ethical activities

목차

Introduction
Research Model and Methodology
Results
References

저자

Hyeon-Sook Shim(Baewha Women’s University, Republic of Korea)
Sang-Lin Han(Hanyang University, Republic of Korea)

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