SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS - koreascholar

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SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS

Mark Parry, Xiaoming Yang, Masaaki Takemura

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372461

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.204-206

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

word-of-mouth social bonding social comparison social norms Japanese consumers

목차

Introduction
Research Hypotheses
Research Design
Result and Conclusion
References

저자

Mark Parry(Bloch School - UMKC, USA)
Xiaoming Yang(University of Nebraska-Omaha, USA)
Masaaki Takemura(Meiji University, Japan)

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