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HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS
Yini Chen, Ting Chi
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372462
4,000원
초록
This study aimed to identify the effects of shopping environmental stimuli on Chinese consumers’ functional and symbolic value perceptions toward luxury lifestyle fashion stores. An enhanced S-O-R (stimulus-organism-response) model was used as the theoretical foundation. Significant relationships were identified between shopping environmental stimuli and the perceived values.
키워드
environmental stimuliS-O-R modellifestyle fashionChinese
목차
ABSTRACT
INTRODUCTION
THEORETICAL FRAMEWORK AND LITERATURE REVIEW
METHODOLOGY
RESULTS AND DISCUSSIONS
REFERENCES
INTRODUCTION
THEORETICAL FRAMEWORK AND LITERATURE REVIEW
METHODOLOGY
RESULTS AND DISCUSSIONS
REFERENCES
저자
