This study aimed to identify the effects of shopping environmental stimuli on Chinese consumers’ functional and symbolic value perceptions toward luxury lifestyle fashion stores. An enhanced S-O-R (stimulus-organism-response) model was used as the theoretical foundation. Significant relationships were identified between shopping environmental stimuli and the perceived values.

ABSTRACT
 INTRODUCTION
 THEORETICAL FRAMEWORK AND LITERATURE REVIEW
 METHODOLOGY
 RESULTS AND DISCUSSIONS
 REFERENCES

• Yini Chen(Washington State University, USA)
• Ting Chi(Washington State University, USA)