CYNICAL OR UNETHICAL CONSUMERS WON’T PURCHASE LUXURY ECO-FASHION? - koreascholar

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CYNICAL OR UNETHICAL CONSUMERS WON’T PURCHASE LUXURY ECO-FASHION?

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372464

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.215-219

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury eco-fashion consumer cynicism consumer ethics attitudes towards eco-product purchase

목차

Introduction
Theoretical Development
Conclusion and Implications
References

저자

Lawrence Lo(The Hang Seng University of Hong Kong, Hong Kong)

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