Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues.

ABSTRACT
 INTRODUCTION
 METHODOLOGY
  SAMPLE
  PROCEDURE AND MATERIALS
  EEG RECORDING AND DATA ANALYSIS
 RESULTS
  EEG: THETA BAND ACTIVITY
 DISCUSSION
 REFERENCES

• Balconi Michela(Catholic University of the Sacred Heart, Milan, Italy)
• Sebastiani Roberta(Catholic University of the Sacred Heart, Milan, Italy)
• Galeone Annalisa Beatrice(Catholic University of the Sacred Heart, Milan, Italy)
• Angioletti Laura(Catholic University of the Sacred Heart, Milan, Italy)