CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA - koreascholar

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CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA

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URLhttps://db.koreascholar.com/Article/Detail/372466

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.228-233

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer engagement relationship marketing luxury fashion brands art foundations.

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion
References

저자

Alessia Grassi(University of Huddersfield, UK)

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