THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT - koreascholar

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THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT

Alessandro De Nisco, Marta Massi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372469

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.238

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

country of origin country of design country of manufacturing Italian fashion

저자

Alessandro De Nisco(Università degli Studi Internazionali di Roma (UNINT), Italy)
Marta Massi(Cattolica University of Milan, Italy)

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