Collaborative apparel consumption is proposed as more sustainable alternative to conven-tional consumption. The purpose of this study is the exploration of consumers’ motives to participate in collaborative apparel consumption. Findings suggest that consumers’ inten-tion to participate in collaborative apparel consumption is mainly influenced by financial benefits, convenience and sustainability awareness.

ABSTRACT
 INTRODUCTION
 BACKGROUND AND CONCEPTURAL FRAMEWORK
  Collaborative Consumption and Collaborative Apparel Consu
  Current state of literature
  Conceptual Framework
 RESEARCH METHOD AND SAMPLE
 FINDINGS
 DISCUSSION
 SUMMARY AND CONCLUSION
 REFERENCES

• Clara Walter(Reutlingen University, Germany)
• Tina Weber(Reutlingen University, Germany)
• Deniz Köksal(Reutlingen University, Germany)