THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS - koreascholar

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THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS

Sanghyub Lee, Yuanyuan (Gina) Cui, Jungkeun Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372475

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.269

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

online hotel reviews big data two-side arguments helpfulness

저자

Sanghyub Lee(University of Southern Queensland, Australia)
Yuanyuan (Gina) Cui(Auckland University of Technology, New Zealand)
Jungkeun Kim(Auckland University of Technology, New Zealand)

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