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THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS

Sanghyub Lee, Yuanyuan (Gina) Cui, Jungkeun Kim
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  • URLhttps://db.koreascholar.com/Article/Detail/372475
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.269
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
online hotel reviewsbig datatwo-side argumentshelpfulness
저자
  • Sanghyub Lee(University of Southern Queensland, Australia)
  • Yuanyuan (Gina) Cui(Auckland University of Technology, New Zealand)
  • Jungkeun Kim(Auckland University of Technology, New Zealand)
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양식 선택

Sanghyub Lee, Yuanyuan (Gina) Cui, Jungkeun Kim. (2019). THE EFFECTS OF POSITIVE AND NEGATIVE ONLINE REVIEWS ON HELPFULNESS. 2019 Global Fashion Management Conference at Paris, 269-269.

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