Adopting voluntary simplistic lifestyles with practices that are socially and environmentally responsible remain key issues in the quest toward saving the planet. This research explores the prevalence of voluntary simplistic clothing consumption practices among female consumers in South Africa, where dramatic increases in consumption must be curbed.

ABSTRACT
 INTRODUCTION
 THEORETICAL BACKGROUND
 METHODOLOGY
 RESULTS
 CONCLUSION
 REFERENCES

• Hanri Taljaard(University of Pretoria, South Africa)
• Nadine Sonnenberg(University of Pretoria, South Africa)