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EXPLORING THE MOTIVATIONS AND BARRIERS FOR SECOND HAND PRODUCT CONSUMPTION

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372481
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

The resale market of used items selled about U$ 16 billions in 2015 in the US. We interviewed twelve consumers to better understand this phenomenon, Our results showed that consumers choose SHP due to economic reasons, and sustainability is marginally considered. Contamination is the main barrier to consume used products.

목차
ABSTRACT
 Introduction
 Methodology
 Summary of Discussion
 Limitations and Future Research
 References
저자
  • Fabio Shimabukuro Sandes(EAESP Fundacao Getulio Vargas, FGV/SP, Brasil)
  • Julio Leandro(EAESP Fundacao Getulio Vargas, FGV/SP, Brasil)