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DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS
Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372484
3,000원
키워드
Chinacustomer journeydigital marketingmobile touch points
목차
Introduction
Theoretical Development
Research Design
Result and Conclusion
References
Theoretical Development
Research Design
Result and Conclusion
References
저자
