UNDERSTANDING MICRO-MOMENTS IN MOBILE SHOPPING: SEQUENTIAL LINKAGES BETWEEN CURIOSITY AND CONSUMER TRAITS - koreascholar

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UNDERSTANDING MICRO-MOMENTS IN MOBILE SHOPPING: SEQUENTIAL LINKAGES BETWEEN CURIOSITY AND CONSUMER TRAITS

Jennifer Huh, Hye-Young Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372485

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.314

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

m-commerce retail curiosity mobile shopping

저자

Jennifer Huh(University of Minnesota, USA)
Hye-Young Kim(University of Minnesota, USA)

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