INVESTIGATING THE USAGE OF SUPER BOWL ADVERTISERS’ OFFICIAL TWITTER ACCOUNTS: A PANEL DATA ANALYSIS OF SUPER BOWL ADVERTISERS IN 2019 - koreascholar

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INVESTIGATING THE USAGE OF SUPER BOWL ADVERTISERS’ OFFICIAL TWITTER ACCOUNTS: A PANEL DATA ANALYSIS OF SUPER BOWL ADVERTISERS IN 2019

Yeayoung Noh, Hyuksoo Kim, Kihan Kim, Yunjae Cheong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372488

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.324

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sport advertising Super Bowl advertising Twitter panel data analysis

저자

Yeayoung Noh(Seoul National University, Korea)
Hyuksoo Kim(Ball State University, US)
Kihan Kim(Seoul National University, Korea)
Yunjae Cheong(Hankuk University of Foreign Studies, Korea)

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