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HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY INDUSTRIES

Danni Zhao-Meunier, Valérie Moatti, Andrée-Anne Lemieux, Celine Abecassis-Moedas
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  • URLhttps://db.koreascholar.com/Article/Detail/372491
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.330-334
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
brandcorporate strategydigital transformationfashion and luxury industriesindustry 4.0innovationmanufacturevalue chain
목차
Introduction
 Theoretical Development
 Research Design
 Result and Conclusion
 References
저자
  • Danni Zhao-Meunier(ESCP Europe Business School & University Paris 1, France)
  • Valérie Moatti(ESCP Europe Business School, France)
  • Andrée-Anne Lemieux(ESCP Europe Business School, France)
  • Celine Abecassis-Moedas(Catolica Lisbon School of Business & Economics, Portugal)
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