COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER DECISION-MAKING

Aniruddha Pangarkar

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COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER DECISION-MAKING

Aniruddha Pangarkar

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372495

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.341-345

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

counterfeit luxury goods materialism mindful consumption ethical values experiential consumption social conformance

Introduction
Hypotheses Development
  Ethical Values
  Mindful Consumption
  Social Conformance
  Experiential ConsumptionAvenues
  Materialism
Methods
Conclusions
References

저자

Aniruddha Pangarkar(MICA, India)

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