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ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES

Stefania Masè, Elena Cedrola, Geneviève Cohen Cheminet
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  • URLhttps://db.koreascholar.com/Article/Detail/372499
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.348-353
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
artificationluxurybrandingsociology of artart-based management
목차
Introduction
 Theoretical Framework
 Object-Based Artification
 Brand-Based Artification
 Conclusion
 References
저자
  • Stefania Masè(Ipag Business School, France)
  • Elena Cedrola(Macerata University, Italy)
  • Geneviève Cohen Cheminet(Sorbonne University, France)
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