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AN EXPERIMENTAL INVESTIGATION ON MULTIPLE BRAND ENDORSEMENTS BY NON-CELEBRITY ENDORSERS ON INSTAGRAM
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372501
4,000원
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ABSTRACT
Advertising on Instagram
Multiple Brand Endorsement
Hedonic and Utilitarian Consumption
Hypotheses
Method
References
Advertising on Instagram
Multiple Brand Endorsement
Hedonic and Utilitarian Consumption
Hypotheses
Method
References
저자
