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INTERACTIVE SCREENS AS DYNAMIC ATMOSPHERICS OF FASHION STORES

Yuri Siregar, Anthony Kent
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372502
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.366-371
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
fashion experienceinteractive screensatmosphericsuser experience design
목차
Introduction
 Methodology
 Findings and Discussion
  Information gathering
  Interactive values
  Digital merchandise
 Conclusion
 References
저자
  • Yuri Siregar(Nottingham Trent University, UK)
  • Anthony Kent(Nottingham Trent University, UK)
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