EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION - koreascholar

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EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION

Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372503

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.372-373

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

information source millennials luxury brand consumption

목차

Introduction
Theoretical Framework
Methods
Results
Discussion
References

저자

Ui-Jeen Yu(Illinois State University, USA)
Eunjoo Cho(University of Arkansas, USA)
Jihyun Kim(Kent State University, USA)

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