BRAND ADDICTION IN THE CONTEXT OF LUXURY AND FAST-FASHION - koreascholar

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BRAND ADDICTION IN THE CONTEXT OF LUXURY AND FAST-FASHION

Joelle Majdalani, Mona Mrad, Zeinab El Khansa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372505

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.375-376

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer-brand relationship brand addiction luxury fast-fashion

목차

Introduction
Theoretical Foundation
Methodology
Result and Conclusion
References

저자

Joelle Majdalani(Lebanese American University, Lebanon)
Mona Mrad(Lebanese American University, Lebanon)
Zeinab El Khansa(Lebanese American University, Lebanon)

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