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EXPLORING CHINESE MILLENNIALS’ PERCEPTIONS OF BAMBOO TEXTILE FASHION PRODUCTS

Ranis Cheng, Caiya Mo, Panayiota Alevizou
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372507
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.379-384
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Bamboo textilesustainable fashionmillennialsconsumer values
목차
Introduction
 Theoretical Development
 Research Design
 Results and Conclusion
 References
저자
  • Ranis Cheng(University of Sheffield Management School, UK)
  • Caiya Mo(University of Manchester, UK)
  • Panayiota Alevizou(University of Sheffield Management School, UK)
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