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A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND
Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372542
3,000원
키워드
luxury brand advertisingbrand storyself-esteemnarrative transportationsocial media
목차
Introduction
Theoretical Development
Research Design
Result and Conclusion
References
Theoretical Development
Research Design
Result and Conclusion
References
저자
