A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND - koreascholar

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A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372542

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.396-398

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand advertising brand story self-esteem narrative transportation social media

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion
References

저자

Min-Sook Park(Catholic University of Pusan, Republic of Korea)
Jong-Kuk Shin(Pusan National University, Republic of Korea)
MinKyung Moon(Pusan National University, Republic of Korea)
JaeHun Kim(Pusan National University, Republic of Korea)

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