THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE - koreascholar

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THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE

Taeyeon Kim, Yongjun Sung, Jang Ho Moon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372543

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.399

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Facebook fan page brand anthropomorphism social presence consumer-brand relationships

저자

Taeyeon Kim(University of Georgia, USA)
Yongjun Sung(Korea University, Republic of Korea)
Jang Ho Moon(Sookmyung Women’s University, Republic of Korea)

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