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CHOICE OF CAUSE IN CRM AFTER BRAND SCANDAL: BASED ON REGULATORY FOCUS THEORY
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372544
4,000원
목차
1. Introduction
2. Theoretical background
2.1 Cause-related Marketing.
2.2 Brand Scandal and Negativity Effect
2.3 Attribution Theory
2.4 Regulatory Focus Theory
3. Hypotheses development
4. Methodology
5. Results.
6. Discussion.
References
2. Theoretical background
2.1 Cause-related Marketing.
2.2 Brand Scandal and Negativity Effect
2.3 Attribution Theory
2.4 Regulatory Focus Theory
3. Hypotheses development
4. Methodology
5. Results.
6. Discussion.
References
저자
