VISUAL AND VERVAL PRESENTATIONS OF HAPTIC INFORMATION IN ONLINE FASHION STORES AND CONSUMERS’ IMAGERY INFORMATION-PROCESSING AND SATISFACTION - koreascholar

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VISUAL AND VERVAL PRESENTATIONS OF HAPTIC INFORMATION IN ONLINE FASHION STORES AND CONSUMERS’ IMAGERY INFORMATION-PROCESSING AND SATISFACTION

Tae Youn KIM, Yoon-Jung LEE

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372547

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.412-417

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

mental imagery imagery information-processing haptic information imagery-evoking strategy online fashion store

목차

Introduction
Theoretical Development
Research Design
Results of the Study
Conclusion & Implications
References

저자

Tae Youn KIM(Seowon University, Republic of Korea)
Yoon-Jung LEE(Korea University, Republic of Korea)

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