HOW ROLE IDENTITY SALIENCE, NORMATIVE INFLUENCE, AND GIFT GIVING IN THE DIGITAL AGE IMPACT CONSPICUOUS CONSUMPTION BEHAVIOR: EVIDENCE FROM EMERGING MARKETS - koreascholar

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HOW ROLE IDENTITY SALIENCE, NORMATIVE INFLUENCE, AND GIFT GIVING IN THE DIGITAL AGE IMPACT CONSPICUOUS CONSUMPTION BEHAVIOR: EVIDENCE FROM EMERGING MARKETS

Aniruddha Pangarkar

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372548

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.418-422

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

role-identity salience luxury fashion goods conspicuous consumption social media marketing digital era interactive advertising digital gift giving online communities

목차

Introduction
Hypotheses
Methods
Conclusion and Managerial Implications
References

저자

Aniruddha Pangarkar(MICA, India)

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