THE INTENTION EFFECT OF MOOD ON ATTITUDE TOWARD NATIVE ADVERTISING - koreascholar

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THE INTENTION EFFECT OF MOOD ON ATTITUDE TOWARD NATIVE ADVERTISING

Joonheui Bae, Dong Mo Koo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372551

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.425

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

native advertising persuasive knowledge mood resistance

저자

Joonheui Bae(Kyungpook National University, Republic of Korea)
Dong Mo Koo(Kyungpook National University, Republic of Korea)

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