ANALYSIS OF SOCIAL INFLUENCING FACTORS OF MSNG CONTINUOUS USE INTENTION - koreascholar

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ANALYSIS OF SOCIAL INFLUENCING FACTORS OF MSNG CONTINUOUS USE INTENTION

Huimin Wang, Kyungtag Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372552

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.426

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

MSNGs social presence perceived enjoyment concentration

저자

Huimin Wang(School of management, Yeungnam University, Korea)
Kyungtag Lee(School of management, Yeungnam University, Korea)

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