THE EFFECT OF BRAND ATTRACTIVENESS ON BRAND ATTACHMENT: THE MODERATING ROLE OF FLOW EXPERIENCE - koreascholar

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THE EFFECT OF BRAND ATTRACTIVENESS ON BRAND ATTACHMENT: THE MODERATING ROLE OF FLOW EXPERIENCE

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan, Jenny Weichen Ma

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URLhttps://db.koreascholar.com/Article/Detail/372553

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.427

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

brand attractiveness flow experience parasocial relationship

저자

Xiaolei Yu(Business School of Henan University, China)
Kyunghoon Kim(Changwon National University, Republic of Korea)
Shuman Wang(Henan University, China)
Chunlin Yuan(Business Management Institute of Henan University, China)
Jenny Weichen Ma(University of Greenwich, UK)

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