GREEN ADVERTISING IN THE SUSTAINABLE FASHION MARKETS - koreascholar

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GREEN ADVERTISING IN THE SUSTAINABLE FASHION MARKETS

Hyo Jin Eom, Nara Youn, Dong Jae (Jay) Lim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372555

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.429-431

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustainable fashion green advertising luxury brand trust

목차

Introduction
Theoretical Development
Research Design
Result and Conclusion
References

저자

Hyo Jin Eom(Korea University, Republic of Korea)
Nara Youn(Hongik University, Republic of Korea)
Dong Jae (Jay) Lim(University of Georgia, USA)

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