RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE? - koreascholar

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RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?

Siham Mourad, Pierre Valette-Florence

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372558

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.434

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

counterfeiting resistance brand experience attitude toward counterfeits

저자

Siham Mourad(ISCAE, Morocco)
Pierre Valette-Florence(University of Grenoble (IAE), France)

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