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RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?

Siham Mourad, Pierre Valette-Florence
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/372558
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.434
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
counterfeiting resistancebrand experienceattitude toward counterfeits
저자
  • Siham Mourad(ISCAE, Morocco)
  • Pierre Valette-Florence(University of Grenoble (IAE), France)
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양식 선택

Siham Mourad, Pierre Valette-Florence. (2019). RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?. 2019 Global Fashion Management Conference at Paris, 434-434.

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