CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES - koreascholar

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CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES

Jee-Sun Park, Sejin Ha, So Won Jeong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372560

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.440

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

self-service technology TAM pragmatic qualities hedonic qualities

목차

ABSTRACT
References

저자

Jee-Sun Park(Incheon National university, Republic of Korea)
Sejin Ha(University of Tennessee, USA)
So Won Jeong(Pusan National University, Republic of Korea)

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