THE EFFECT OF LUXURY BRANDS’ CSR COMMUNICATION ON PURCHASE INTENTION: AN FMRI INVESTIGATION

Eun-Ju Lee; Han-Ah Choi; Dong Hyun Kim; Hyunjin Park; Bo-Yong Park; Kyeongseob Byeon

논문 상세보기

THE EFFECT OF LUXURY BRANDS’ CSR COMMUNICATION ON PURCHASE INTENTION: AN FMRI INVESTIGATION

Eun-Ju Lee, Han-Ah Choi, Dong Hyun Kim, Hyunjin Park, Bo-Yong Park, Kyeongseob Byeon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372564

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.445

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brandscorporate social responsibility (CSR)fair trade fashionfunctional magnetic resonance imaging (fMRI)anterior cingulate cortex (ACC)medial prefrontal cortex (mPFC)visual network

저자

Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)
Han-Ah Choi(Sungkyunkwan University, Republic of Korea)
Dong Hyun Kim(Sungkyunkwan University, Republic of Korea)
Hyunjin Park(Sungkyunkwan University, Republic of Korea)
Bo-Yong Park(Sungkyunkwan University, Republic of Korea)
Kyeongseob Byeon(Sungkyunkwan University, Republic of Korea)

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