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PREMIUMIZING AN AUSTRALIAN FOOD BRAND: AN EYE TRACKING AND SKIN CONDUCTANCE EXPERIMENT

Billy Sung, Luke Butcher
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  • URLhttps://db.koreascholar.com/Article/Detail/372565
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.446
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
eye trackingskin conductancefoodluxury cue
저자
  • Billy Sung(Curtin University, Australia)
  • Luke Butcher(Curtin University, Australia)
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양식 선택

Billy Sung, Luke Butcher. (2019). PREMIUMIZING AN AUSTRALIAN FOOD BRAND: AN EYE TRACKING AND SKIN CONDUCTANCE EXPERIMENT. 2019 Global Fashion Management Conference at Paris, 446-446.

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