PREMIUMIZING AN AUSTRALIAN FOOD BRAND: AN EYE TRACKING AND SKIN CONDUCTANCE EXPERIMENT - koreascholar

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PREMIUMIZING AN AUSTRALIAN FOOD BRAND: AN EYE TRACKING AND SKIN CONDUCTANCE EXPERIMENT

Billy Sung, Luke Butcher

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372565

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.446

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

eye tracking skin conductance food luxury cue

저자

Billy Sung(Curtin University, Australia)
Luke Butcher(Curtin University, Australia)

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