CELEBRITY ENDORSEMENT ADVERTISING IN SOCIAL FASHION MARKETING ACTIVATES CURIOSITY, REWARD CIRCUITRY AND ENHANCES VISUAL ATTENTION - koreascholar

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CELEBRITY ENDORSEMENT ADVERTISING IN SOCIAL FASHION MARKETING ACTIVATES CURIOSITY, REWARD CIRCUITRY AND ENHANCES VISUAL ATTENTION

Jing Zhang, Eun-Ju Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372568

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.449-450

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media marketing reward system visual attention click-through fMRI

목차

ABSTRACT
References

저자

Jing Zhang(Sungkyunkwan University, Republic of Korea)
Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)

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