ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE - koreascholar

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ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE

Jie Meng, Jiaying Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372572

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.457-462

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

self-construal dissonance brand influencer social media

목차

Introduction
Research Method
Findings and Discussions
Limitation

저자

Jie Meng(Loughborough University, UK)
Jiaying Wang(Oxford Brookes University, UK)

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