THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDE TOWARD AI PRODUCTS - koreascholar

논문 상세보기

THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDE TOWARD AI PRODUCTS

Hye Jin Rye, Dong Mo Koo, Joonheui Bae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372574

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.464-465

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

typeface construal level theory nostalgia verbal anchoring familiarity artificial intelligent product

저자

Hye Jin Rye(Kyungpook National University, Republic of Korea)
Dong Mo Koo(Kyungpook National University, Republic of Korea)
Joonheui Bae(Kyungpook National University, Republic of Korea)

같은 권호 다른 논문