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CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA

Jennifer Murray, Alexis Barlow, Noreen Siddiqui
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.466-470
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
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목차
ABSTRACT
 Introduction
 Research Focus
 Research Design
 Initial results
  Company Posting Behaviour
  Consumer Engagement
 Conclusion
 References
저자
  • Jennifer Murray(Glasgow Caledonian University, UK)
  • Alexis Barlow(Glasgow Caledonian University, UK)
  • Noreen Siddiqui(Glasgow Caledonian University, UK)
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양식 선택

Jennifer Murray, Alexis Barlow, Noreen Siddiqui. (2019). CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA. 2019 Global Fashion Management Conference at Paris, 466-470.

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