CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA - koreascholar

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CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA

Jennifer Murray, Alexis Barlow, Noreen Siddiqui

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372575

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.466-470

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer engagement social media Instagram Facebook

목차

ABSTRACT
Introduction
Research Focus
Research Design
Initial results
Company Posting Behaviour
Consumer Engagement
Conclusion
References

저자

Jennifer Murray(Glasgow Caledonian University, UK)
Alexis Barlow(Glasgow Caledonian University, UK)
Noreen Siddiqui(Glasgow Caledonian University, UK)

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