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CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA
Jennifer Murray, Alexis Barlow, Noreen Siddiqui
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/372575
4,000원
키워드
consumer engagementsocial mediaInstagramFacebook
목차
ABSTRACT
Introduction
Research Focus
Research Design
Initial results
Company Posting Behaviour
Consumer Engagement
Conclusion
References
Introduction
Research Focus
Research Design
Initial results
Company Posting Behaviour
Consumer Engagement
Conclusion
References
저자
