OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES? - koreascholar

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OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES?

Hyeasinn Song, Jeeyeon Kim, Jikyung (Jeanne) Kim, Jeonghye Choi, Moo Jeon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372577

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.472-473

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

beauty specialty retailer repeat purchase showrooming behavior

저자

Hyeasinn Song(Yonsei University, Republic of Korea)
Jeeyeon Kim(National Sun Yat-Sen University, Taiwan)
Jikyung (Jeanne) Kim(IE University, Spain)
Jeonghye Choi(Yonsei University, Republic of Korea)
Moo Jeon Kim(Kookmin University, Republic of Korea)

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