THE EFFECT OF FASHION CONSCIOUSNESS AND STATUS CONSUMPTION IN SOCIAL MEDIA: FOCUSING ON THE LUXURY BRAND - koreascholar

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THE EFFECT OF FASHION CONSCIOUSNESS AND STATUS CONSUMPTION IN SOCIAL MEDIA: FOCUSING ON THE LUXURY BRAND

Min-Sook Park, MinKyung Moon, Jong-Kuk Shin, JaeHun Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372579

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.475-477

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand fashion consciousness status consumption social media

목차

Introduction
Theoretical Development
Research Design
References

저자

JaeHun Kim(Pusan National University, Republic of Korea)
Jong-Kuk Shin(Pusan National University, Republic of Korea)
MinKyung Moon(Pusan National University, Republic of Korea)
Min-Sook Park(Catholic University of Pusan, Republic of Korea)

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