SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS - koreascholar

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SOCIAL MEDIA, CONSUMER ATTENTION, AND ABSOLUTE ABNORMAL RETURNS

Alex Jiyoung Kim, Hang Dong, Jikyung (Jeanne) Kim, Jeonghye Choi, Yi Dong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372590

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.491-492

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media attention to news valence of tweets absolute abnormal returns

저자

Alex Jiyoung Kim(Sungkyunkwan University, Republic of Korea)
Hang Dong(IE University, Spain)
Jikyung (Jeanne) Kim(IE University, Spain)
Jeonghye Choi(Yonsei University, Republic of Korea)
Yi Dong(Zhejiang Technical Institute of Economics, China)

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