THE EFFECTS OF VALUE CO-CREATION IN SOCIAL PLATFORMS ON PARTICIPATING COMPANIES' COMPETITIVE ADVANTAGE - koreascholar

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THE EFFECTS OF VALUE CO-CREATION IN SOCIAL PLATFORMS ON PARTICIPATING COMPANIES' COMPETITIVE ADVANTAGE

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim

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URLhttps://db.koreascholar.com/Article/Detail/372591

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.493

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social platform value co-creation sustainable competitive advantage long-term performance

저자

Chang Suk Choi(Changwon National University, Republic of Korea)
Jeonghye Choi(Yonsei University, Republic of Korea)
Sang Jin Kim(Changwon National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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